Monash University

Course Description

• In the Bachelor of Marketing, students will build an extensive toolbox of skills to succeed as a professional marketer
• This degree will give students a combination of technical, practical and analytical skills, from understanding buying behaviour to building social campaigns – everything they need to think and act as a professional marketer
• Students will learn what makes a brilliant marketing strategy, how brands build value through differentiation and develop the creative and technical insights they need to help businesses build their brand
• Students will be exposed to the latest thinking and highest quality research in areas such as branding and communications, business-to-business marketing, consumer behaviour, retailing, services, market modelling, marketing strategy and social marketing
• This specialist degree will qualify students as a professional marketers and provide the know-how for making successful marketing decisions ​