University of Galway

Course Description

• The program will assist students to become knowledgeable about a range of Marketing subjects to an advanced level, develop analytical, oral, and written presentation skills, acquire and be able to use accepted research methodologies, and develop personal confidence
• Students have the opportunity to participate in Summer School, an intensive one week course aiming to provide students with up-to-date skills on topical areas in marketing practice
• Students may also take part in the Applied Marketing Project, a team-based consultancy undertaking. Candidates will take on the role of consultants and work directly with an assigned real-life company to address a specific marketing problem and develop a research-based solution
• The program involves opportunities to participate in Executive Masterclasses by industry experts in global consumer and business companies e.g. Google, OnePageCRM, Audi, Guinness, Nestle, Kerrygold, Aerogen, Heineken, Gamestop, & Amadeus
• Under special arrangements with the Marketing Institute of Ireland (MII), students can sit the MII Qualifier Exam, enabling them to become full members of the Marketing Institute and use the letters MMII Grad after their name, as well as being listed in the Marketing Institute’s Register of Qualified Marketers