Bangor University

Course Description

• ​This degree is designed for graduates wishing to start, or further develop, careers in marketing
  
• It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research
• The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organizations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organizational issues
• The programme will prepare students for a career in marketing or in business and management
• The BangorBusinessSchool has a Chartered Institute of Marketing student chapter which enables students to become involved in real life issues and enjoy hands-on experience of Marketing.