Coventry University

Course Description

• This course exposes students to a variety of ideas and theories in the field of international marketing management so that they may analyze and evaluate organizations, environments, and functions critically
• This course helps students to improve the capacity to use their knowledge of and comprehension of international marketing management to address challenging problems that are complex in terms of numbers, science, technology, or other factors.
• This course helps students to develop analytical, critical evaluation, synthesis, and application abilities further
• This course helps students to improvetheir lifelong learning abilities
• Students will develop a critical grasp of how data is interpreted, applied, and the effects they have on marketing decisions and budgeting