University of Newcastle

Course Description

• A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors

• The program is comprehensive, contemporary and practical, developing students' professional expertise in the processes and application of modern marketing

• The Master of Marketing program will provide students with depth of knowledge of contemporary marketing issues and simultaneously build their skills in analysing situations, marketing opportunities and developing and managing marketing strategy

• The skills and knowledge students will acquire underpin many senior roles including:

• Marketing Coordinator

• Market Research Officer

• Media Analyst

• Marketing Manager

• Brand Manager

• On successful completion of the program students will have effective oral and written skills to communicate complex marketing information to a variety of audiences