Laurentian University

Course Description

• This program prepares students for careers in all aspects of marketing, including social media, business-to-business, indigenous marketing and e-marketing, within all organization types

• Students will be open to working in multiple types of organizations including consulting firms, all service and industrial sector firms, government, band councils, public agencies, as well as private enterprise

• This program offers students the opportunity to gain an edge against the competition by starting their own marketing or communications/production firms while earning their degree credits

• Students will learn to determine consumer needs, evaluate marketing opportunities, establish target segments and develop and communicate a marketing strategy for success in business

• Students will be able to focus on developing skills that will allow them to take on management positions in the ever-changing world of business