University of Kent

Course Description

• Accredited by the CIM, the MSc in Digital Marketing and Analytics program provides students with detailed theoretical knowledge and important practical skills to produce engaging and exciting digital marketing material
• Students develop a deep understanding of theories and methodologies across digital media platforms and become seasoned experts in analytic techniques to measure effectiveness through learning this program
• Students experience incredible opportunities to develop practical skills through in-class live case studies and visiting industry experts as well as obtain the coveted Advanced Google Analytics certificate
• The curriculum consists of 10 compulsory modules such as Digital and Social Media Design, Web Marketing and Analytics, the Digital Consumer, Social Media Analytics, and Emerging IT Trends for Digital Marketing in Stage 1 with Stage 2 consisting of a piece of Digital Marketing and Analytics research
• Students have the option to undertake an industrial placement year helping them to gain professional experience in the UK or overseas, and to enhance their employability