
University of Kent
- Public University, Estd 1965
- Canterbury, England
- 50 Courses
MSc in Digital Marketing and Analytics
- Course LevelPostgraduate
- Course Duration1 Year
- IntakeFall: September 2025
Course Description
- Accredited by the CIM, the MSc in Digital Marketing and Analytics program provides students with detailed theoretical knowledge and important practical skills to produce engaging and exciting digital marketing material
- Students develop a deep understanding of theories and methodologies across digital media platforms and become seasoned experts in analytic techniques to measure effectiveness through learning this program
- Students experience incredible opportunities to develop practical skills through in-class live case studies and visiting industry experts as well as obtain the coveted Advanced Google Analytics certificate
- The curriculum consists of 10 compulsory modules such as Digital and Social Media Design, Web Marketing and Analytics, the Digital Consumer, Social Media Analytics, and Emerging IT Trends for Digital Marketing in Stage 1 with Stage 2 consisting of a piece of Digital Marketing and Analytics research
- Students have the option to undertake an industrial placement year helping them to gain professional experience in the UK or overseas, and to enhance their employability
Start Dates and Fees
Course fees are indicative and should be viewed as an estimate. Connect with a counsellor to get an accurate figure for your course fees!
Duration1 Year
1st Year Tuition FeesGBP 21200
Intake
Intake
Fall: September 2025
Other Costs
Accommodation :4680.00
Food & drink :2080.00
Books, IT & materials :780.00
Clothing, laundry & personal items :780.00
Socializing & entertainment :1300.00
Mobile phone :260.00
Television :158.00
University local travel :520.00
Total :GBP 10558
Entry Requirements
Academic Requirements
- A minimum of a second-class UK degree, or an equivalent internationally recognized qualification
Additional Requirements
- Personal statement explaining the reasons for study (100-2,000 characters)
- Details/evidence of qualifications
- Two academic references
- Other personal information and supporting documentation
English Language Requirements
- IELTS : 6.50An overall 6.5 with a minimum of 6.0 in each component
- TOEFL : 90.0090 with a minimum of 22 in Reading and Speaking, 21 in Writing, and 20 in Listening
- PTE : 62.0062 with 60 in four elements
#201 - 250
in 2022
Business and Economics THE (Times Higher Education)
#195
in 2022
Economics and Business U.S. News & World Report
#401 - 450
in 2021
Business & Management Studies QS
- Course LevelPostgraduate
- SpecializationMarketing
- Course Duration1 Year
- 1st Year Tuition FeesGBP 21200
- IntakeFall: September 2025
- Application FeesGBP 50
- Exam ScoreIELTS 6.50
TOEFL 90.00
PTE 62.00
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